Inbound marketing is a crucial strategy for any B2B business looking to attract and retain customers. By creating valuable content and providing helpful information, inbound marketing helps build trust and credibility with potential customers.
In this blog, we will explore 10 inbound marketing stats that every B2B business should know.
Inbound marketing generates more leads than outbound marketing According to a study by Hubspot, inbound marketing generates 3 times as many leads as outbound marketing, and costs 62% less per lead.
Blogging is the most effective inbound marketing tactic A study by Hubspot found that blogging is the most effective inbound marketing tactic, generating 67% more leads than traditional outbound marketing.
Inbound marketing leads to higher conversion rates A study by DemandGen found that inbound marketing leads to a 14.6% close rate, compared to outbound marketing's 1.7% close rate.
Inbound marketing drives higher engagement rates Inbound marketing tactics like social media, email marketing, and content creation lead to higher engagement rates compared to outbound tactics like display advertising and telemarketing.
Video marketing is on the rise According to a study by Hubspot, 54% of consumers want to see more video content from brands and businesses. This highlights the importance of incorporating video into your inbound marketing strategy.
Personalised content leads to better results A study by Epsilon found that personalised content leads to higher open rates, click-through rates, and conversion rates compared to generic content.
Long-form content outperforms short-form content A study by serpIQ found that longer blog posts (over 2,000 words) tend to perform better in search engine results compared to shorter posts.
Inbound marketing delivers higher ROI A study by Hubspot found that inbound marketing delivers a higher ROI compared to outbound marketing, with companies seeing a 12x return on investment for every dollar spent on inbound marketing.
Social media drives traffic and leads A study by Hubspot found that social media drives more traffic and leads to B2B websites compared to outbound marketing tactics like email and display advertising.
Inbound marketing is here to stay Inbound marketing is not just a trend – it's a long-term strategy that is here to stay. With its ability to drive results and generate leads, inbound marketing is a must-have for any B2B business looking to stay ahead of the competition.
In conclusion, inbound marketing is a valuable strategy for any B2B business looking to attract and retain customers. With its ability to generate leads, drive engagement, and deliver higher ROI, inbound marketing is a must-have for businesses looking to succeed in today's digital landscape.
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