Marketing is a constantly evolving field, and staying up to date with the latest trends and strategies is essential for success. As a marketing manager, you need to be well-informed and equipped with the right knowledge and skills to make informed decisions for your business.
In this blog, we'll explore five more blogs that you should read as a marketing manager, backed by key statistics and data to help you understand their relevance and impact on your marketing efforts.
AdEspresso
AdEspresso's blog is a great resource for marketing managers who want to stay on top of the latest advertising trends and strategies. The blog covers everything from Facebook and Google advertising to landing page optimisation and A/B testing.
According to a survey by Social Media Examiner, 55% of marketers said that they used Facebook ads as part of their social media marketing strategy.
MarketingProfs
MarketingProfs is a popular blog that covers a range of marketing topics, including content marketing, email marketing, and social media marketing. The blog also features webinars, podcasts, and training courses for marketing professionals.
According to a study by HubSpot, companies that prioritise blogging efforts are 13x more likely to see a positive return on investment.
Search Engine Land
Search Engine Land is a comprehensive blog that covers all aspects of search engine optimisation (SEO) and search engine marketing (SEM). The blog features news, tips, and insights on everything from keyword research and link building to local SEO and mobile search.
According to a study by Google, businesses make an average of $2 in revenue for every $1 they spend on AdWords.
Content Marketing Institute
Content Marketing Institute (CMI) is a go-to resource for content marketers looking for insights and best practices. The blog features case studies, how-to guides, and research reports on topics like content creation, distribution, and measurement.
According to a survey by Demand Metric, content marketing costs 62% less than traditional marketing and generates about three times as many leads.
Kissmetrics
Kissmetrics is a blog that focuses on analytics and data-driven marketing. The blog covers topics like customer segmentation, conversion rate optimisation, and customer lifetime value.
According to a study by Adobe, companies with a strong customer experience focus generate 1.5x more revenue than their competitors.
In conclusion, these five blogs are great resources for marketing managers who want to stay ahead of the game and improve their marketing efforts. Whether you're looking for advice on advertising, content marketing, SEO, or analytics, these blogs have got you covered.
