In this blog, we'll explore how IT businesses can best use inbound sales to grow their revenue funnel, backed by statistics and references from reputable sources.
Inbound sales is a highly effective strategy for IT businesses looking to grow their revenue funnel. It focuses on building relationships with potential customers through personalized interactions, rather than traditional sales techniques like cold calling and mass email campaigns.
In this blog, we'll explore how IT businesses can best use inbound sales to grow their revenue funnel, backed by statistics and references from reputable sources.
What is Inbound Sales?
Inbound sales is a sales strategy that focuses on building relationships with potential customers through personalized interactions, rather than traditional sales techniques.
It involves understanding the customer's needs and preferences and providing personalised solutions and support to help them achieve their goals. Inbound sales techniques include email marketing, content marketing, social media engagement, and other methods of building trust and rapport with potential customers.
How Can IT Businesses Best Use Inbound Sales?
Create Valuable Content The first step in inbound sales is creating valuable content that potential customers will find helpful and informative. IT businesses should focus on creating content that speaks to their target audience's needs and pain points, such as how-to guides, case studies, and whitepapers.
Engage on Social Media Social media platforms like LinkedIn, Twitter, and Facebook are powerful tools for engaging with potential customers and building relationships. IT businesses can use social media to share content, answer questions, and provide personalised solutions to potential customers.
Use Email Marketing Email marketing is a highly effective inbound sales technique for IT businesses. By sending personalised emails to potential customers, IT businesses can build relationships and provide solutions to their needs.
Utilise Chatbots Chatbots are automated chat agents that can help potential customers find information and support quickly and easily. IT businesses can use chatbots to provide personalized support and assistance, even outside of regular business hours.
Measure and Optimise: Inbound sales is an ongoing process, and it's essential to measure and optimise campaigns regularly. By tracking the performance of inbound sales campaigns, IT businesses can identify areas that need improvement and adjust their strategy accordingly.
Inbound Sales Statistics
To understand the effectiveness of inbound sales for IT businesses, here are some key statistics:
HubSpot found that inbound marketing-generated leads cost 61% less than outbound marketing-generated leads.
According to a survey by HubSpot, 80% of decision-makers prefer to get company information from articles rather than advertising.
According to a study by Salesforce, 70% of buyers feel more connected with salespeople who personalize their communications.
A study by Aberdeen Group found that companies with strong inbound sales strategies achieve 30% higher revenue growth than companies with weak strategies.
A survey by Pardot found that 65% of B2B buyers say the winning vendor's content had a significant impact on their buying decision.
References:
https://blog.hubspot.com/marketing/inbound-marketing-vs-outbound-marketing
https://blog.hubspot.com/marketing/compelling-stats-inbound-marketing
https://www.salesforce.com/blog/2014/04/personalization-and-sales-performance.html
https://www.aberdeen.com/research-report/the-state-of-inbound-sales-2020/
https://www.pardot.com/blog/65-of-b2b-buyers-agree-winning-vendors-content-had-significant-impact-on-their-buying-decision/
Conclusion
Inbound sales is a highly effective strategy for IT businesses looking to grow their revenue funnel. By creating valuable content, engaging on social media, using email marketing, utilising chatbots, and measuring and optimising campaigns, IT businesses can achieve significant success with inbound sales.
The statistics and references provided in this blog underscore the effectiveness of inbound sales for IT businesses, and highlight the importance of providing personalised support and building strong relationships with potential customers.
IT businesses that are considering inbound sales should ensure they have the necessary skills and resources in place to execute an effective inbound sales campaign successfully. By doing so, they can achieve significant growth and success in the long term, and build strong relationships with high-value accounts that can lead to long-term partnerships and revenue growth.
Inbound sales is an ongoing process, and it's essential to measure and optimise campaigns regularly. By tracking the performance of inbound sales campaigns, IT businesses can identify areas that need improvement and adjust their strategy accordingly, ensuring continued success in the future.
